We are today surrounded by so many ads that we miss to register a majority of them – so bad is the clutter. So what does advertising do – it creates awareness of the product / service & entices a potential consumer to try / use the product / service. Given the clutter - achieving the former becomes difficult – the latter is even more far fetched.
Enter marketing guru - “sex sells”. Let’s put some skimpily clad models to get the attention of the potential consumers & let’s cut through the clutter. A long pair of legs or a sexy bare back will catch & hold a guys attention than a puppy running around regardless of how cute it may be (Vodafone). Even the women folk are drawn to them as they covet having those goddess-like bodies.
No comments:
Post a Comment